Project Cases

Shouyu Machinery Overseas GEO & Agent Intelligent Marketing Case for Solid Waste Shredding Equipment to Reduce Costs & Expand Leads

1. High traffic Focusing on the European and American solid waste equipment track, the overseas paid traffic dividend has disappeared, and bidding costs continue to rise internally; The competition for traffic by top overseas manufacturers has resulted in crushing, with weak overseas credibility of their own brands, no natural traffic channels, short material lifecycles, and variable platform algorithms. As a result, they can only invest high prices in buying leads, leading to high customer acquisition costs. 2. Low conversion Overseas procurement traffic inquiry conversion gap, production ratio continues to decline; The accuracy of traffic placement is insufficient, overseas customers have low trust in local small and medium-sized equipment manufacturers, and there is no ability to handle cross time differences 24/7. Consultation response is slow, and data push is cumbersome, resulting in a large loss of potential customers. 3. Difficulty in creativity Difficulties in producing localized professional content in Europe and America, and serious homogenization of industry promotional materials; There is a cultural gap in environmental awareness between China and foreign countries. Many overseas platforms have inconsistent content standards, and the consumption speed of content far exceeds manual production capacity. The cost of trial and error in independent testing of creative channels is extremely high. 4. Difficulty in operation The operational barriers across time zones in Europe and America are prominent, with fragmented management of independent websites, social media, Q&A, and media channels; The EU's overseas compliance rules are complex and prone to crossing red lines. Professional operators who understand environmental protection equipment are scarce, and self built teams have high labor costs and low operational efficiency, making it difficult to support long-term growth.