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Heavy reliance on Canton Fair as the main acquisition channel, with limited reach between exhibitions Difficulty obtaining accurate phone/WhatsApp contacts for African and Southeast Asian buyers Hard to distinguish real purchasing buyers from traders/forwarders in fragmented emerging markets Small-order, fast-response model required a steady stream of qualified leads rather than one-off big deals Previous digital tools produced inaccurate AI recommendations and poor WhatsApp binding experience
Fragmented trade data sources; difficulty identifying verified overseas buyers; inefficient customer acquisition processes; lack of market visibility; high cost of manual prospecting; limited understanding of competitor activities
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