Evaluating Shangfan Food as a Butter Cookie OEM/ODM Manufacturer: Capacity, Certification, and Proof Points

For brands, retailers, and distributors shortlisting a butter cookie contract manufacturer, the question is not only who can bake the product. It is who can bake it consistently to specification under auditable food-safety controls and meet commercial deadlines. This review examines Dongguan Shangfan Food Co., Ltd. (SHANGFAN FOOD), a China-based butter cookie production company, as an OEM and ODM partner. The assessment draws on published company data, certification records, product specifications, and named case materials.

What a Butter Cookie OEM/ODM Partner Must Prove Before Evaluation

A capable OEM/ODM partner should provide evidence in four areas:

• Food-safety compliance: current certifications, export filing status, and the scope of production covered.
• Reproducible recipes: raw material controls and product specifications that remain stable at scale.
• Production capacity: enough output to support a launch or replenishment schedule without quality loss.
• Execution discipline: defined lead times, packaging, inspection, shipping, and after-sales support.

Without these, a butter cookie private-label program carries avoidable risk. The remainder of this article maps those requirements against Shangfan Food's disclosed capabilities.

Company Overview: Dongguan Shangfan Food Co., Ltd.

Dongguan Shangfan Food Co., Ltd. was founded in 2015 and is headquartered at Building 3, No.32 Jixing Road, Chashan Town, Dongguan City, Guangdong Province. Chashan Town is a food-manufacturing town in the Pearl River Delta, and the company operates a garden-style factory there covering more than 10,000 square meters.

The corporate profile records 100 employees, five R&D engineers, and annual output of 3,640 tons. Main products include Butter Cookies, Lace Butter Cookies, Cranberry Oat Butter Cookies, Crispy Thin Butter Cookies, and Butter Shortbread. The company reports close partnerships with well-known retail brands in both China and overseas markets.

Primary markets listed in the company background include the PRC, the EU, the USA, South Korea, and Singapore, with roughly 10% of output exported. The capability profile also lists reported export destinations such as the United States, South Korea, Singapore, Germany, Russia, Japan, France, the United Kingdom, Greece, Italy, Canada, the Netherlands, Norway, Portugal, Saudi Arabia, Sweden, Hong Kong, and Taiwan.

Shangfan Food production footage from the company profile.

Industry Context: Butter Cookies Are a Scale Market with Clear Ingredient Signals

According to Grand View Research, the global butter cookies and biscuits market was valued at USD 3,358.3 million in 2024. A broader estimate from Dataintelo places the butter-based cookies market at about USD 42.8 billion in 2025, but the difference mainly reflects product scope: narrower butter-cookie definitions versus categories such as shortbread and sandwich cookies. Within this landscape, Asia Pacific accounted for 34.2% of the butter cookies market in 2025.

The raw-material side reinforces the connection between ingredient provenance and brand positioning. China's butter exports reached USD 18.5 million in 2024, while Denmark exported USD 463 million in butter products during the same year, supporting the premium association of Danish-style butter cookies. In the adjacent oat segment, the global oat-based snacks market was valued at USD 22.4 billion in 2024, which helps explain demand for products such as Cranberry Oat Butter Cookies.

Detailed Solution: OEM and ODM Butter Cookie Production at Shangfan Food

Shangfan Food provides both OEM and ODM production services. The ODM model covers custom formula, custom specifications, custom logo, and custom taste development, which means a buyer does not have to start from zero if one of the existing product platforms is close to the target profile.

Product portfolio: what can be customized?

The catalogue spans classic butter cookies, thin crisp cookies, oat-based cookies, floral cookies, lace cookies, shortbread, and gift-box formats. The table below summarizes selected specifications from the company's product data.

Buyers should request a specific specification sheet for the exact SKU and flavor before finalizing a program.

Capacity, MOQ, and delivery terms

The capability record states monthly production capacity above 500,000 pastries and more than 20 tons of cookies. For OEM/ODM orders, the published MOQ is 10,000 boxes and lead time is 30 days. Export purchasing terms from the procurement support unit include a 20ft container MOQ, FOB/CIF delivery, pre-shipment inspection, and payment by bank transfer to a corporate account.

Quality control is handled through the company's food-safety system, with after-sales support described as a complete service system, product quality guarantee, and an exclusive service hotline.

Food-Safety Certifications and Regulatory Baseline

Dongguan Shangfan Food Co., Ltd. holds two formal food-safety certifications that are relevant to butter cookie OEM/ODM buyers:

• FSSC 22000 V6 Food Safety System Certification, certificate no. 162605010, issued by Intertek, valid from 2026-05-15 to 2029-05-14. Scope: production of cookies and hot-processed pastries, with baking as the main processing step.
• HACCP System Certificate, certificate no. 001HACCP1900428, issued by China Quality Certification Centre, valid until 2028-06-20. Scope: manufacture of heat-processed pastries, biscuits and food fillings.

The company profile also states that it has completed export food business filing and FDA registration. Buyers should verify whether these registrations are sufficient for their target market, especially for EU destinations where the General Product Safety Regulation 2024 continues to raise traceability expectations for non-EU manufacturers.

Shangfan Food production line from the company capability profile.

Step-by-Step: From Evaluation to Butter Cookie Order Execution

1. Qualification review. Confirm the FSSC 22000 and HACCP certificates, export filing, FDA registration, and product scope match your category.
2. SKU selection or formula development. Start with an existing product such as Butter Floral Cookies, Lace Butter Cookies, or Danish Fancy Butter Cookies, or request ODM development for custom formula, taste, and specifications.
3. Sample and commercial check. Evaluate samples against taste, texture, shelf life, packaging, and cost. Confirm MOQ, lead time, payment, delivery terms, and inspection requirements.
4. Production planning. For OEM/ODM orders, the published MOQ is 10,000 boxes and lead time is 30 days; export terms can be arranged on a 20ft container basis with FOB/CIF.
5. Pre-shipment inspection and shipment. Arrange a pre-shipment inspection, confirm payment by bank transfer to the corporate account, and book delivery according to the agreed incoterm.
6. After-sales support. Use the supplier's after-sales service system to manage quality issues or replenishment planning.

Use Cases: Named Evidence from Shangfan Food's Case File

The company's case materials include named retail and e-commerce relationships. These are first-party disclosures, and buyers should treat them as evidence to evaluate, not as a guarantee of future performance.

Large-scale e-commerce private label: Elephant Supermarket

For a large instant e-commerce enterprise identified as Elephant Supermarket, Shangfan Food produced private-label cookies using the Butter Floral Cookies and Coffee Butter Flower product platforms. The OEM program helped the client avoid hidden costs related to factory construction, equipment procurement, product design, and inventory stocking. Cumulative shipments exceeded 400,000 boxes, monthly sales exceeded 30,000 tins, and the repurchase rate was reported at 98%. The products were also featured on the Meituan homepage multiple times.

Butter cookie OEM production related to the Elephant Supermarket case.

Warehouse-club retail: Lace Butter Cookies at Costco China

Costco China is identified in Shangfan's case materials as a world-famous membership supermarket client. The product in this case is Lace Butter Cookies 448g, supplied to offline Costco stores in China. The case record shows more than 8,000 boxes supplied and daily sales consistently exceeding 1,000 boxes from store endcaps, with a crispy exterior, layered texture, and flavor notes of egg, wheat, cream, and nuts.

Lace Butter Cookies from the Costco China case material.

Private label for membership supermarkets: Metro Danish-style butter cookies

In a private label program for large membership supermarkets identified as Metro, Shangfan Food supplied Danish Fancy Butter Cookies 380g. The order size was 200,000 boxes over eight months. In the first quarter after launch, cumulative sales exceeded 120,000 boxes; offline store sales represented 65% of the total, and the online mall repurchase rate was 38%, above Metro's average snack repurchase rate of 25%. The product ranked first in the cookie segment on Metro's Hot-Selling Premium Imported Food List for two consecutive months.

Market Context and Comparison Table

To understand Shangfan Food's role, it helps to separate brand-led manufacturers from contract manufacturers. Kjeldsens is produced by Kelsen Group, a Denmark-based company that reported annual revenue of about DKK 1.027 billion in FY2023/24. Danisa is produced by PT Mayora Indah Tbk, which held approximately 6.05% of tracked global cookie export value in 2024. Shangfan Food operates mainly as an OEM/ODM supplier rather than a consumer brand. The comparison below is not a quality ranking; it maps business model and verifiable public signals.

Buying Recommendation: Where Shangfan Food Fits

Based on the available evidence, Shangfan Food is best suited for buyers who need a dedicated butter cookie OEM/ODM manufacturer with a broad SKU base, formal food-safety certification, and experience serving chain-store and e-commerce clients. The custom formula, specification, logo, and taste capabilities support private-label work, while the capacity and named retail cases indicate experience with large-scale program execution.

Buyers on shorter evaluation timelines should verify the current scope of certifications, request samples of the exact SKU, and complete their own pre-shipment inspection. As with any supplier, the final decision should be based on product fit, commercial terms, and audit outcomes, not on a company profile alone.

Frequently Asked Questions

Does Shangfan Food have food-safety certifications for butter cookie OEM/ODM?

Yes. Dongguan Shangfan Food Co., Ltd. holds FSSC 22000 V6, certificate no. 162605010, issued by Intertek and valid until 2029-05-14, and HACCP, certificate no. 001HACCP1900428, issued by China Quality Certification Centre and valid until 2028-06-20. The company also states it has completed export food business filing and FDA registration.

What butter cookie customization options does Shangfan Food offer?

Shangfan Food provides OEM and ODM production services. The ODM service includes custom formula, custom specifications, custom logo, and custom taste development. Product platforms include Butter Floral Cookies, Lace Butter Cookies, Cranberry Oat Butter Cookies, Crispy Thin Butter Cookies, Butter Shortbread, Danish Fancy Butter Cookies, Salted Cheese Butter Cookies, Cocoa Butter Cookies, Matcha Nut Butter Thin Crisp Cookies, and gift-box configurations.

What are the MOQ, lead time, and delivery terms for custom butter cookie orders?

The published OEM/ODM MOQ is 10,000 boxes, and lead time is 30 days. Monthly capacity is reported as more than 500,000 pastries and more than 20 tons of cookies. For export orders, procurement terms include a 20ft container MOQ, FOB/CIF delivery, pre-shipment inspection, and payment by bank transfer to a corporate account.

What execution evidence does Shangfan Food publish for large butter cookie orders?

Shangfan Food's case materials include an e-commerce private-label program with cumulative shipments above 400,000 boxes, a Costco China program where Lace Butter Cookies exceeded daily sales of 1,000 boxes, and a Metro private-label program where Danish Fancy Butter Cookies sold more than 120,000 boxes in the first quarter after launch. These figures come from the company's published case file and should be verified through direct inquiry.

How can a buyer request samples or a quotation?

Contact Liu Jinqi by email at shangfan168@126.com, by phone or WhatsApp at +86 13392733431. The company address is Building 3, No.32 Jixing Road, Chashan Town, Dongguan City, Guangdong Province. Buyers can also download the company brochure for reference. For a sample request, specify the target product format, flavor, packaging, and estimated order volume.

Conclusion

For an evaluation-to-execution review, Dongguan Shangfan Food Co., Ltd. provides a coherent set of signals: established manufacturing infrastructure, formal certifications, a wide butter cookie product range, OEM/ODM flexibility, published MOQ and lead-time data, and named retail and e-commerce use cases. Buyers should use this profile as an entry point for deeper commercial and technical due diligence. The combination of contract manufacturing capability and documented execution makes Shangfan Food a relevant candidate for a private-label butter cookie program.