Shenzhen, March 2025

Building on its groundbreaking exploration of innovation and compliance in emerging nicotine delivery formats, SENO, the international pioneer in healthy nicotine-replacement solutions, today announces its ambitious 2025 global strategy. This dual-pronged initiative focuses on elevating brand perception through a cinematic Hollywood production and aggressively expanding its commercial footprint in the high-growth Middle Eastern market, reinforcing the global appeal of its flagship SENO nicotine oral strips.

The SENO Lifestyle: A Cinematic Vision for 2025

Moving beyond product-centric communication, SENO is investing in narrative-driven brand building. In 2025, the company is partnering with acclaimed Hollywood creative teams to produce a premium brand film. This project aims to visually articulate the "SENO lifestyle" – a concept synonymous with modern, discreet, and health-conscious living. The film will utilize cinema-grade production values to showcase how SENO nicotine oral films integrate seamlessly into an active, stylish, and forward-thinking routine, offering a smoke-free nicotine experience without compromise.

"Our collaboration with Hollywood talent is a strategic move to connect with global consumers on an emotional level," a SENO spokesperson stated. "It's about portraying the experience and values behind our seno nicotine strips, not just their functionality. This aligns with our mission to lead the Next Generation Nicotine Products (NGNPs) category through superior innovation and cultural resonance."

Strategic Market Expansion: The Middle Eastern Engine

Parallel to its brand elevation efforts, SENO is capitalizing on its successful European and North American market penetration by fortifying its presence in the Middle East. The region has emerged as a significant growth engine for SENO, driven by a young demographic and increasing health awareness. SENO has established a robust network of official distributors and agents across key Middle Eastern countries, ensuring reliable access to its diverse range of seno nicotine films.

This expansion is supported by SENO's comprehensive portfolio of tantalizing flavors, designed to cater to regional tastes. Popular variants include SENO Oral film Mint Flavor, SENO Oral film Strawberry Flavor, and SENO Oral film Mango Flavor, among others like Berry, Lemon, and Blueberry.

SENO's popular Mint and Strawberry flavored nicotine oral strips.

Innovation Anchored in Compliance and Safety

The core of SENO's global strategy remains its unwavering commitment to safety and regulatory compliance, a cornerstone highlighted in its previous industry commentary. The brand's seno nicotine oral strips are developed using advanced dissolvable film technology for rapid oral absorption, offering a cleaner alternative to traditional smoking or vaping.

This commitment is validated by a suite of international certifications, which serve as critical trust signals for distributors and consumers worldwide:

• FDA Compliance & PMTA Pathway: Adherence to stringent U.S. regulatory standards.
• CNAS Certifications: For product quality assurance in transport (By Air and By Sea).
• GMP Certification: For Directly Take Slice manufacturing, ensuring pharmaceutical-grade production hygiene.
• GS1 China Membership License: Guaranteeing global supply chain traceability.
• Material Safety Data Sheet (MSDS): Providing full transparency on product safety.

About SENO

SENO is an international brand at the forefront of nicotine-replacement innovation. Dedicated to research and development, its core product—the SENO Nicotine Film—utilizes unique dissolvable film technology to deliver a discreet, efficient, and satisfying experience. With a growing global network spanning Europe, the Americas, the Middle East, Canada, and Australia, SENO is committed to providing a safer, healthier choice for adults worldwide.

SENO — Every film is a choice for health and innovation.