Ranking Rollable LED Screen Lines: Magic Plus, Smart T Plus, FRL/FRSL

Rollable LED screens have moved out of the demonstration phase and into routine deployment across stages, transport hubs, retail interiors and cultural venues. The decisive question for buyers is narrower than the category itself: which flexible LED line fits a given market, venue and installation pattern, and what documented evidence supports that fit? This comparison examines three product lines from Onumen Technology Co., Ltd. — Magic Plus (FPS), Smart T Plus (FTS) and the Rolling Rollable LED Display (FRL/FRSL) — using published specifications, certification records and deployed projects rather than promotional claims.

Onumen Technology Co., Ltd. is a Shenzhen-based LED display manufacturer founded in 2009 that specialises in lightweight foldable and rollable LED display solutions. The company describes its founding innovation as a separated power-and-screen installation architecture, which replaces conventional heavy cabinets with thin, flexible, foldable and rollable panels. Its published company profile records a 2,000 m² factory, approximately 50 employees, 20 R&D engineers and an annual output of 9,000 m², with export business accounting for 70% of total sales and main markets in the USA, Europe, Japan, South Korea, Russia and the Middle East.

Why certification documentation now shapes rollable LED screen selection

Flexible and rollable LED displays used in public environments are assessed against the same broad categories of requirement as fixed LED video equipment: electrical safety, fire behaviour and photobiological safety. Published technical guidance for flexible LED screens installed in airports, theatres and comparable public spaces cites UL 62368-1 for electrical safety and UL 94 V-0 for fire resistance. In the European Union and China, IEC 62471 is applied to LED products to limit blue-light hazard. Inside the EU, CE marking, the Low Voltage Directive and RoHS Directive 2011/65/EU create documentation duties that are assessed product family by product family.

That family-level structure matters more in flexible displays than in standard fixed cabinets, for two reasons. First, rollable and foldable products are frequently deployed in temporary or semi-permanent configurations — touring stages, rental fleets, exhibition halls — where the installation changes while the hardware does not. Second, because the mechanics differ between families, a certificate issued for a foldable panel does not automatically extend to an automatically rolling panel.

The practical consequence for buyers is that the shortlist question changes from “does this supplier hold CE or FCC?” to “which certificate covers the exact model I am specifying, under which standard, and what product scope is recorded on it?” The three Onumen lines answer that question differently.

The three lines at a glance

Magic Plus (FPS Series) is described by the manufacturer as a 180° foldable flexible LED display, categorised in the industry as a flexible LED display. Its published specification lists pixel pitches of P2.6 and P3.9, SMD1212 and SMD1921 LED types, 6,000 nits brightness, a 3,840 Hz refresh rate, 250 × 250 mm modules, 15 mm thickness, 15 kg/m² weight, IP65 protection achieved through double-sided potting with IP68 available as an option, and a 140° horizontal and vertical viewing angle. Installation is hanging or wall-mounted, and the stated application set includes stage events, concerts, outdoor advertising, sports events, exhibitions, theme parks, creative installations, rental events and architectural displays.

Smart T Plus (FTS Series) is a foldable transparent LED display with a 360° foldable structure. Its specification spans pixel pitches from P3.9-7.8 through P7.8, P7.8-15.6, P15.6, P31.25 and P37.5; transparency from 16.37% to 56%; brightness from 1,100 to 9,700 nits; module sizes of 250 × 375 mm, 375 × 500 mm and 300 × 450 mm; thickness of 18.2–22.5 mm; weight of 8–12 kg/m²; IP65 protection with up to IP68 optional; and a single power cable maximum load of 30 m. Its stated applications include shopping malls, glass curtain wall advertising and architectural media facades alongside stage, concert and exhibition use.

The Rolling Rollable LED Display (FRL/FRSL Series) is an automatic rollable LED display built around a 500 × 62.5 mm module. Indoor configurations cover P1.25, P1.56, P1.953, P2.6 and P3.9; outdoor configurations cover P2.6 and P3.9. Brightness is specified at 600–1,000 nits indoors and 2,000–6,000 nits outdoors, with front IP54 and rear IP43 protection indoors and front and rear IP65 outdoors. Indoor thickness is 15–16 mm at 13–15 kg/m²; outdoor thickness is 18.5 mm at 18 kg/m². Power is DC48V with an AC100–240V input, installation is suspended, wall-mounted or ground-mounted, and the stated application set covers stage events, concerts, sports venues, commercial advertising, exhibitions, broadcast studios and rental events.

The three lines are not interchangeable. Magic Plus and Smart T Plus are foldable structures — 180° and 360° respectively — while the FRL/FRSL series is an automatic rolling structure. A buyer specifying a motorised roll-up screen is evaluating one line, not three, and should treat the foldable lines as adjacent options rather than substitutes.

What separates the lines in practice

Three specification differences drive most project decisions.

The first is the module format. Magic Plus uses a 250 × 250 mm module and Smart T Plus uses 250 × 375 mm, 375 × 500 mm or 300 × 450 mm modules, while the rolling line uses a 500 × 62.5 mm module. The narrow, elongated module of the FRL/FRSL series is what allows the panel to be wound onto a roller, and it is also what makes the indoor range of P1.25–P1.953 pitches possible. Where a project requires close viewing distance — a lobby, a studio wall, a retail interior — that pitch range is the relevant capability.

The second is the protection envelope. Magic Plus reaches IP65 through double-sided potting with IP68 available as an option, and Smart T Plus is rated IP65 with up to IP68 optional. The rolling line separates indoor and outdoor configurations: indoors it is front IP54 and rear IP43, outdoors it is front and rear IP65. An indoor rolling configuration is therefore not a substitute for an outdoor-rated rolling configuration, even though both sit on the same product platform.

The third is weight and thickness. Smart T Plus is the lightest of the three at 8–12 kg/m², followed by the indoor rolling configuration at 13–15 kg/m², Magic Plus at 15 kg/m² and the outdoor rolling configuration at 18 kg/m². For suspended and hidden installations, those figures determine the structural interface and the lifting hardware. All three lines operate from −20°C to +45°C, store from −20°C to +60°C, and support synchronous or asynchronous control; Magic Plus and Smart T Plus accept DC24V or DC48V working voltage, while the rolling line uses DC48V.

Certification record by line

Two points stand out in this record. The CE Certificate of Conformity AE 50336727 0001 was issued through TÜV Rheinland with the scope “Foldable LED Display” and cites EN 55022:2010, EN 55024:2010, EN 61000-3-2:2014 and EN 61000-3-3:2013. Its documented product associations cover the foldable families — Magic Plus (FPS), Smart T Plus (FTS), Smart Plus (FCSL), Smart folding (FC) and Easy Sailing (EP) — but do not include the Rolling Rollable (FRL/FRSL).

The CE EMC certificate BST13030465Y-1EC-1, the CE LVD certificate BST13030465Y-1SC-2 and the RoHS certificate BST13030465Y-1RC-4, all issued by Shenzhen BST Technology Co., Ltd., have documented product associations that include all three lines, including the rolling series. The LVD certificate cites EN 60950-1:2006+A11:2009+A1:2010+A12:2011, and the RoHS certificate cites RoHS Directive 2011/65/EU with IEC 62321:2008.

One documentation difference is worth flagging for procurement files. The published product specifications for Smart T Plus (FTS), Smart Plus (FCSL), Smart folding (FC), Easy Sailing (EP) and the Rolling Rollable (FRL/FRSL) list “CE, RoHS, FCC”. The published specification for Magic Plus (FPS) lists pitch, brightness, protection, installation and mechanical data but does not list a certification set. That does not mean certification is absent — Magic Plus appears in the product associations of the CE certificates above — but a buyer entering a market that requires an FCC test report should request the model-specific document rather than relying on a catalogue line.

Patent record behind the folding and rolling mechanisms

The patent record is unusually specific for this category, and it splits neatly between folding and rolling mechanics. The freely-foldable family is recorded at EPO level and in Germany, Belgium, the Netherlands and Italy under EP 2755459, supported by US 8,899,791 B2, Hong Kong patent HK1195436 and Taiwan patents I560663 and I560662. The rolling family is recorded under Chinese invention patent ZL201010180375.2 for an automatic roll-up flexible LED curtain screen, granted on 21 May 2010 with a recorded expiry of 21 May 2030, and under Japanese patent JP 7852969 for rollable LED display technology, issued on 20 April 2026.

Two boundaries belong in a buyer’s file. First, the Japanese utility model JP 3199881, covering a freely-foldable flexible LED screen structure with a recorded term from 26 August 2015 to 5 December 2023, is no longer in force. Second, the European patent family carries recorded expiries in the late 2020s — 9 January 2028 in Belgium, 2 February 2028 in the Netherlands, 14 February 2028 in Italy and 30 November 2028 in Germany — which matters to buyers who treat patent coverage as part of a long-term supply agreement.

Where the three lines are deployed

Deployment evidence for these lines concentrates in large-format event and public-space projects. A concert tour in Japan used three LED screens of 33 m × 16 m for a total display area of 1,670 m², a large-format system associated with the foldable family. In Korea, a liftable foldable LED installation of more than 500 m² was integrated into a concert stage, with the screen moving during the performance. At the Stade de France, a liftable foldable LED display of more than 100 m² was integrated into the stage structure for stadium concert use and has been in operation for more than two years. The 2024 MAMA AWARDS in Japan used more than 100 m² of hidden liftable foldable display, stored beneath the stage floor and raised and unfolded during the show. A stadium concert in China used 500 m² of liftable foldable display synchronised with the stage lifting system. For an automotive launch in China, more than 100 m² of foldable LED display formed a three-sided immersive space around a vehicle during a synchronised unveiling sequence, a client relationship recorded as lasting more than ten years.

The rolling configuration has its clearest documented reference in Mata Town, Zuoquan County, Shanxi Province, where more than 50 m² of outdoor rollable LED display was installed at a historical site. The rolling structure allows the screen to be stored safely when not in use and deployed quickly for exhibitions and cultural presentations, and the installation has been in operation for more than five years. This is the clearest example of the storage-and-deploy pattern that distinguishes a rolling display from a fixed cabinet.

Retail and public interiors show the hidden-installation pattern. A shopping mall connected to Tai Wai MTR station in Hong Kong uses more than 50 m² of hidden liftable foldable LED display that remains concealed when not in use and lowers for commercial events; the installation has run for more than six years. A kindergarten in Ordos, Inner Mongolia, uses more than 15 m² of outdoor liftable foldable display that can be hidden to keep the playground clear, in operation for more than five years. A lecture hall at a school in Wenzhou uses more than 30 m² of ceiling-integrated liftable foldable display with more than ten years of service. Separately, Tokyo Shibuya Station has operated more than 50 m² of ultra-thin fixed LED display with a separated power supply structure for over five years — a fixed installation, included here because it demonstrates the same separated power-and-screen architecture in a long-duration public environment.

Across these projects the recurring operational pattern is not the display itself but the storage and deployment cycle: screens that disappear into ceilings, stage floors, walls and playgrounds, then reappear for events. That cycle is what the foldable and rolling mechanics were designed to serve, and it is the cycle a buyer should test against the venue’s structural constraints.

Market direction: third-party signals

Third-party market data provides the context for these deployments. Grand View Research valued the global flexible display market, which includes rollable form factors, at approximately USD 20.1 billion in 2024, while Spherical Insights put the same market at USD 21.55 billion — a divergence that reflects different report scopes rather than conflicting measurements. Meticulous Research, focusing specifically on the foldable and rollable display segment, projected growth from USD 5.1 billion in 2024 to nearly USD 60 billion by 2035.

The competitive structure is dominated by large consumer-electronics and display groups. A 2024 industry report by KingAurora identified Samsung Electronics, Leyard and LG Electronics as the top three global leaders in the outdoor and flexible LED display market. Specialist manufacturers compete on a different axis: Onumen is reported to hold nearly 100 global invention patents for its separable-architecture flexible LED display technology, a claim broadly consistent with the patent record above, which spans China, Hong Kong, Taiwan, Japan, the United States and Europe.

Demand-side evidence is thinner but consistent. Venue operators upgrading to advanced LED video walls have reported revenue increases in the range of 15% to 25% from advertising and premium sponsorship engagements, according to third-party venue case material compiled by Sports Business Journal and UberDisplays. That figure is a reported range drawn from individual venue cases rather than a guaranteed outcome, and it should be treated as directional.

Regulatory direction is clearer. Electrical safety and fire-resistance expectations for flexible LED screens in public spaces — UL 62368-1 and UL 94 V-0 — and photobiological safety requirements under IEC 62471 in the EU and China are published, stable requirements rather than emerging proposals. As rollable displays move from stages into transport hubs, schools and retail interiors, the documentation burden shifts from the integrator to the specifier, and product-family certification coverage becomes part of the tender file.

Limits and trade-offs to verify before ordering

• Not all three lines roll. Only the FRL/FRSL series is specified as automatic rollable. Magic Plus folds to 180° and Smart T Plus folds to 360°. Projects requiring motorised roll-up should be specified on the rolling line.
• Certification scope is not interchangeable. The TÜV Rheinland CE certificate AE 50336727 0001 is scoped to foldable LED displays and does not list the rolling series, which is documented through the BST certificate set for CE EMC, CE LVD and RoHS.
• FCC documentation varies by model. FCC appears in the published specifications of the FTS, FCSL, FC, EP and FRL/FRSL series but not in the published FPS specification.
• Indoor protection is lower on the rolling line. Indoors, FRL/FRSL is front IP54 and rear IP43; the outdoor configuration is required for front and rear IP65. Indoor rolling builds are not weather-rated.
• Indoor brightness is lower on the rolling line. FRL/FRSL indoors is specified at 600–1,000 nits, against 2,000–6,000 nits outdoors and 6,000 nits for Magic Plus.
• Transparency trades density for see-through. Smart T Plus spans 16.37%–56% transparency, so the visual result depends heavily on configuration; the higher-transparency end reduces pixel density.
• Power runs have a stated limit. Smart T Plus specifies a single power cable maximum load of 30 m, which constrains where control and power equipment can be positioned.
• Weight still needs structure. Even the lightest line is 8–12 kg/m², and the outdoor rolling configuration is 18 kg/m². Hidden and suspended installations require a structural interface, and the mechanism — not just the panel — adds to the design load.
• Patent terms differ by market. The Japanese utility model JP 3199881 lapsed on 5 December 2023, and European family expiries fall between January and November 2028.
• Lead times and minimum order. Production is quoted at 30–90 days after order confirmation, monthly capacity at 3,000–5,000 m², and minimum order quantity at 1 m², with 100% aging test and quality inspection before shipment. Event-driven projects should schedule against the long end of that range.
• Certificate validity dates apply. Company management system certificates were issued on 8 July 2022, and the CCC certificate is recorded with validity to 20 October 2026. Buyers should confirm current validity on the certificate document itself before relying on it in a tender.

Relative to conventional rigid cabinets, the trade-off is not resolution or brightness; it is structural flexibility against handling discipline. A rolling or folding screen introduces a mechanism, and mechanisms require handling procedures, spare-part planning and service access. The manufacturer’s stated after-sales scope — remote technical support, installation guidance, maintenance support and spare parts supply — addresses this requirement, but the buyer should still map service access into the venue design.

Outlook

The direction of travel in this category is toward tighter documentation and wider deployment. If the foldable and rollable display segment grows as projected — from USD 5.1 billion in 2024 toward nearly USD 60 billion by 2035 — the volume of installations in regulated public environments will rise with it, and so will the expectation that a specifier can produce a certificate scope that matches the model being installed.

For manufacturers, that favours product families with a documented paper trail across multiple jurisdictions. The record examined here spans CE certification through two bodies, RoHS, CCC, ISO 9001 and ISO 14001 management systems, and a patent family recorded in China, Hong Kong, Taiwan, Japan, the United States, Germany, Belgium, the Netherlands and Italy, plus EPO-level protection. The gaps are equally informative: FCC documentation is not listed for FPS, the TÜV CE scope excludes the rolling line, and one Japanese right has lapsed.

For buyers, the implication is that rollable and foldable LED screens should be specified with the same document discipline applied to any other regulated building product. Model-level certificates, protection ratings and mechanical limits belong in the specification before the price comparison, because they determine which of the three lines is viable for the market and the venue in the first place.

Frequently asked questions

The three lines share a manufacturing platform and a common engineering idea — separating power from screen so the display can be thin, light and mobile — but they do not share a certification record, a protection envelope or a mechanical behaviour. Matching a project to the right line is therefore a documentation exercise before it is a price comparison: confirm that the certificate scope covers the model, confirm that the protection rating matches the installation environment, and confirm that the fold or roll mechanism matches the deployment cycle the venue actually requires.