fipper rubber slippers
Who are We?
At Fipper, we celebrate colour, culture, and individually. Since our inception in 2008, we have been committed to blending comfort, style, and durability into everyday footwear, our goal is to revolutionize the casual footwear industry by offering trendy, high-quality, and eco-friendly rubber slippers for all walks of life. Designed for modern lifestyles, Fipper sandals are more than just footwear, they are a statement of comfort, affordability, and vibrant living.
Our unique selling point (USP) is comfort, durability, high quality, affordability and all occasions stylish design. It’s anti-bacterial infections, washable, biodegradable, natural rubber, shock absorbent soles and slip resistant.
Vision
A world in which every step has more colour and comfort, and falls a little closer to the earth.
Mission
We transform natural rubber from living trees into intentionally designed footwear. Our products are built for lasting comfort, everyday durability, and effortless style. Inspired by the material’s qualities, we mould it for everyday life, wherever that takes you.
Personality
At Fipper, we embody a vibrant spirit by celebrating colour, movement, and the joy of everyday life in our products and processes. Our link to nature grounds us – not trends – and we’re intentional with what we do and how we do it. Thoughtfully designed, solidly built, a purposefully practical, Fipper lets you feel the rubber, every day.
Year 2008
OUR FOUNDING
The birth of Fipper in 2008 marked the beginning of our journey as a small wholesale business, introducing our signature Fipper Classic — colourful, natural-rubber flip-flops made accessible to Malaysian consumers through Carrefour hypermarkets, petrol stations, dealers, hotels, resorts and mom-and-pop stores. From the beginning, Fipper focused on building a strong local presence through a wide network of offline distribution channels, bringing our signature slippers to consumers across Malaysia.
Year 2010
RETAIL & NATIONAL DISTRIBUTION
Entered the direct retail market with our very first outlet at Sungei Wang Plaza, marking an important transition from wholesale distribution to direct retail and bringing Fipper closer to consumers. The momentum then led to the launch of our Licensing Programme nationwide in the same year, accelerating Fipper’s retail expansion and strengthening our presence across Malaysia.
Year 2013
FIRST FOOTPRINTS ABROAD
Began our global journey by expanding into overseas markets across Europe and the Asia Pacific, marking an important milestone in Fipper’s journey from a Malaysian homegrown brand towards an international presence. In the same year, Fipper earned The BrandLaureate’s Product Branding (SMEs) recognition, further strengthening our brand credentials and recognising our efforts in building and developing Fipper’s product identity as a growing Malaysian SME.
Year 2014
BALI, OUR INTERNATIONAL ANCHOR
Opened our international flagship concept store in Bali, Indonesia - an experiential showcase for the brand. Establishing a dedicated flagship presence in one of the world's most famous beach destinations allowed Fipper to connect directly with international tourists and local consumers alike, serving as a vital anchor for regional growth across Indonesia. Then, earned The BrandLaureate’s Signature Brand (SMEs) award for the second-year running further solidified the brand's growing reputation, market leadership, and strong brand equity as a rising homegrown Malaysian business on the global stage.
Year 2015 & Year 2016
COMMUNITY & MARKET GROWTH
Entered 99 Speedmart, Malaysia's largest mini-market chain, in 2015, and partnered KidZania KL on a craftsmanship experience center for children. Opened our first Japanese outlet in Okinawa in 2016. Choosing Okinawa for its renowned tropical beach lifestyle, vibrant island tourism, and deep-rooted sandal culture, Fipper established the flagship store along Naha’s famous Kokusai Street (Kokusai Dori). This strategic entry allowed the brand to introduce its 100% natural rubber footwear to both local Japanese consumers and international tourists.
Year 2017
GOING DIGITAL, GOING FURTHER
Launched full e-commerce functionality across Shopee, Lazada, Zalora and our own website, strengthening Fipper’s digital retail presence and making the brand more accessible to customers beyond Malaysia. In the same year, Fipper expanded its international footprint into the Maldives and Australia, bringing its natural rubber slipper offering to two diverse overseas markets and laying the foundation for Fipper’s continued growth beyond Southeast Asia. The expansion marked an important step in Fipper’s journey from a Malaysian homegrown brand towards a more internationally recognised slipper brand.
Year 2018 & Year 2019
RECORDS & RECOGNITION
In 2018, Fipper secured two Malaysia Book of Records titles for The Biggest Slipper Replica, a massive structure measuring 5 meters tall by 2.44 meters wide, and The Most Multi-Coloured Slippers, boasting 109 unique designs. Appointed Malaysian celebrity Andi Bernadee our first brand ambassador in 2019 to strengthened Fipper’s connection with youth culture and local music fans, coinciding with the grand opening of Asia’s largest 1,500 sq. ft. Fipper flagship store at Sunway Pyramid.
Year 2020 & Year 2021
E-COMMERCE SURGE & A NEW ICON
Grew e-commerce 400% during the pandemic, winning Alibaba's Malaysia High-Quality Brand Award after 4,000 pairs were sold in a five-minute Tmall livestream in China. During this period, Fipper accelerated its digital transformation and strengthened its e-commerce and livestream-commerce presence, enabling the brand to continue reaching consumers despite changes in shopping behaviour and restrictions on physical retail. In China, Fipper’s Tmall presence and livestream collaborations further strengthened its visibility, while the launch of the Fipper Slip-On in 2021 expanded the brand’s product offering beyond its signature flip-flop, introducing a new silhouette while retaining Fipper’s focus on comfortable rubber footwear.
Year 2022 & Year 2023
COLLABORATIONS & COMMENDATIONS
Strategic collaborations with Malaysia Airlines and e-sports star Soloz demonstrated Fipper’s ability to bridge diverse industries, connecting the brand with both aviation and e-sports communities. This momentum was matched in the digital space, where Fipper secured 1st Runner-Up at the Malaysia Top E-Commerce Merchant Awards, recognizing its performance and ongoing innovation in online retail. Alongside digital growth, Fipper expanded its physical and global presence by opening its first airport outlet at KLIA2 to target travel retail, while successfully entering the Singapore and Bangladesh markets. Together, these milestones marked a key phase of brand development driven by strategic partnerships, digital recognition, and international market expansion.
Year 2024
HERITAGE & A NEW RECORD
Expanding its interactive retail experience, Fipper opened a flagship heritage concept store along the historic Jonker Walk in Melaka, connecting the brand with one of Malaysia’s premier cultural and tourism destinations. The store allows customers to personalize their footwear by mixing and matching their own preferred soles and straps. Celebrated for its creative achievements and product diversity, Fipper also earned an ASEAN Records title for Most Multi-Coloured Slipper Brand, further building on its earlier Malaysia Book of Records achievements for The Biggest Slipper Replica and The Most Multi-Coloured Slippers. Together, these milestones reflect Fipper’s dedication to celebrating local heritage while delivering engaging, customizable experiences for its customers.
Year 2025
EXPANDING NATIONWIDE REACH
Rolled out across KK Mart convenience stores nationwide, bringing Fipper to every neighborhood corner, while accelerating expansion in East Malaysia and extending Fipper’s regional footprint into the Philippines, marking another milestone in the brand’s Southeast Asian expansion. With the opening of its first Philippine store at Limketkai Mall in Cagayan de Oro City, Fipper brought its natural rubber slipper offering to a new market and continued its journey towards becoming a more widely recognised regional brand.
Year 2026
A NEW HOME, A GLOBAL BRAND
Marking a major operational milestone, Fipper moved into its new, fully-integrated headquarters in Balakong Jaya, Selangor, strengthening its operational base to support its expanding global reach. Demonstrating strong regional momentum, Fipper's Indonesian network grew to 80 outlets, overtaking Malaysia’s retail footprint and highlighting the importance of the Indonesian market in the brand's regional network. Today, with a footprint spanning over 20 countries, these achievements reflect the journey of a homegrown Malaysian brand evolving into an international footwear business.
Fipper Loyalty Program
Launched in 2024, Fipper Buddies is Fipper’s membership programme created to reward customer loyalty through points, exclusive vouchers and special member privileges. Members earn 1 Point for every RM1 nett spent at participating Fipper stores, with points remaining valid subject to membership renewal, and can redeem accumulated points for e-vouchers or selected merchandise. Additional benefits include RM5 Welcome and Birthday e-Vouchers and 2X Points every 15th of the month, while selected member campaigns offer opportunities to win prizes and receive special gifts. Through Fipper Buddies, Fipper continues to strengthen customer engagement and build lasting relationships with its community of loyal customers.
Desde 2008
100-150 Miembros del equipo
